Rozel Archer

International Content Strategist & Brand Architect

A bit about me

Nature, people, and purpose ignite a fire within me. I am deeply committed to fostering thriving communities, championing sustainability, and making a meaningful impact. My experiences have shown me the power of a creative skill set applied for the greater good. With a holistic foundation in marketing and brand communication, I set out to share my voice and vision across industries and borders. Along the way, I’ve celebrated key milestones - including exhibiting at the Gallery of the University of Stellenbosch (GUS) and being recognised as a leading female film photographer by Orms in 2021.

I am a versatile and globally experienced Senior Content & Communications Strategist with over a decade of expertise spanning international marketing, brand storytelling, and digital strategy. Proven success in leading creative and strategic communications across industries including renewable energy, sustainability, lifestyle, education, and consumer goods. Recognised for building cohesive brand narratives, driving audience engagement, and managing cross-functional teams to deliver results that align brand identity with business growth. I combine creative direction, stakeholder engagement, and data-informed strategy to deliver purpose-driven campaigns across global markets.

What excites me most about the role of AI in creative strategy is how it’s transforming our ability to uncover insight and scale storytelling without losing authenticity. As a strategist, I’ve always seen creativity as the intersection between data and empathy - and AI enhances both. It allows us to interpret audience behaviours in real time, automate production workflows, and then refocus human energy on narrative, ethics, and emotional resonance. I’m particularly interested in how AI can support purpose-driven storytelling making sustainability, diversity, and complex social topics more accessible and personalised to global audiences.

Today, I lead content at RenEnergy - shaping integrated campaigns that connect technical products to real-world relevance. My work sits at the intersection of brand strategy, human-centered design, and narrative architecture, helping to make complex ideas accessible, engaging, and commercially impactful. From repositioning solar for the African and UK markets to developing EV and storage content for C-level audiences, I’m passionate about creating stories that drive clarity, action, and transformation.

Work experience

April 2024 - present
RenEnergy Africa, RenEnergy UK

Jan 2023 - April 2024
Fairview Cheese

Aug 2021 - Jan 2023

As RenEnergy’s International Content Strategist, I bring energy to energy. I drive thought leadership, market education, and brand storytelling across platforms - bridging the gap between technical innovation and audience understanding. From industry insights and SEO-optimised content to media, PR, and case studies, I craft narratives that inform, inspire, and position RenEnergy as a leader in sustainable solutions. I also manage the full content lifecycle - from strategy to execution - including creative direction, drone shoots, video production, bookings, and logistics. Every piece of content reflects a coordinated effort to show not just what we do, but why it matters.

• Thought leadership and market education - crafting content that positions RenEnergy as a trusted voice in the renewable energy space
• Industry insight and trend analysis - translating complex topics into clear, accessible narratives for varied audiences
• Media & communications - managing all content across case studies, PR, articles, and digital platforms
• End-to-end content coordination through overseeing logistics, bookings, scripting, creative direction, and post-production for all media assets
• Drone and video management - handling shoot planning, briefing, and execution to capture high-impact visuals
• Cross-team collaboration by aligning messaging with technical, commercial, and design teams across international markets
• Brand consistency and storytelling, ensuring every message reflects our values, mission, and impact

Highlights:
Case study: Riverside Leisure Centre, Norwich, UK (video)
Directed (on site) and co-developed the visual concept and narrative structure of the video, including defining key talking points to align with brand messaging and strategic objectives.

Case study: Witham Leisure Centre writeup
Write up, research and liaising with multiple stakeholders – including District Council members - to create and impactful representation of a recent installation.

Award-winning Integrated Campaign for; "Shedding a Light on UK Car Parks"; with ad agency WPR - PRCA Dare Integrated Campaign of the Year Award details.

Innovation meets Impact – Technical showcase event for RenEnergy UK (video)
On 20 March 2025, RenEnergy hosted a landmark Technical Showcase at the Saxon Air hangar in Norwich, bringing together a curated group of engineers, business leaders, public sector decision-makers, and renewable energy specialists. I assisted with event coordination on the day, developed all event and post-event materials, including a live presentation, video footage, and authored the official post-event blog.

Directed brand and communications strategy for one of South Africa’s leading artisanal food producers. Oversaw product launches, press campaigns, and ESG storytelling initiatives linking brand identity with sustainability goals.

• Led national media and PR campaigns, securing features in major print and digital outlets.
• Developed ESG messaging framework aligning with Sustainable Development Goals (SDGs)
• Managed influencer collaborations, creative agencies, and multi-channel campaigns
• Enhanced brand equity and consumer trust through visual storytelling and media engagement

Produced multimedia content and strategic communications across B2B and B2C education markets. Responsible for global video campaigns, internal communications, and stakeholder engagement materials.

• Delivered corporate manifesto video, internal branding, and training campaigns
• Strengthened global brand coherence through strategic content planning and design
• Collaborated with executive leadership to enhance employer brand visibility

Founded and managed a content production studio serving fashion, lifestyle, and beauty clients including Revlon and Estée Lauder. Specialised in photography, brand storytelling, and influencer-led campaigns.

• Produced creative campaigns and digital content across multiple global consumer brands
• Led visual direction and marketing strategy, achieving consistent growth in digital engagement
• Managed B2B and B2C communications from concept through to delivery