Rozel Archer

International Content Strategist

A bit about me

Nature, people, and purpose ignite a fire within me. I am deeply committed to fostering thriving communities, championing sustainability, and making a meaningful impact. My experiences have shown me the power of a creative skill set applied for the greater good. With a holistic foundation in marketing and brand communication, I set out to share my voice and vision across industries and borders. Along the way, I’ve celebrated key milestones - including exhibiting at the Gallery of the University of Stellenbosch (GUS) and being recognised as a leading female film photographer by Orms in 2021. Today, I lead content at RenEnergy - shaping integrated campaigns that connect technical products to real-world relevance. My work sits at the intersection of brand strategy, human-centered design, and narrative architecture, helping to make complex ideas accessible, engaging, and commercially impactful. From repositioning solar for the African and UK markets to developing EV and storage content for C-level audiences, I’m passionate about creating stories that drive clarity, action, and transformation.

Work experience

April 2024 - present
RenEnergy Africa, RenEnergy UK

Jan 2023 - April 2024
Fairview Cheese

Aug 2021 - Jan 2023

As RenEnergy’s International Content Strategist, I bring energy to energy. I drive thought leadership, market education, and brand storytelling across platforms - bridging the gap between technical innovation and audience understanding. From industry insights and SEO-optimised content to media, PR, and case studies, I craft narratives that inform, inspire, and position RenEnergy as a leader in sustainable solutions. I also manage the full content lifecycle - from strategy to execution - including creative direction, drone shoots, video production, bookings, logistics and creative agencies. Every piece of content reflects a coordinated effort to show not just what we do, but why it matters.

Highlights:
Case study: Riverside Leisure Centre, Norwich, UK (video)
Directed (on site) and co-developed the visual concept and narrative structure of the video, including defining key talking points to align with brand messaging and strategic objectives.

Case study: Witham Leisure Centre writeup
Write up, research and liaising with multiple stakeholders – including District Council members - to create and impactful representation of a recent installation.

Award-winning Integrated Campaign for; "Shedding a Light on UK Car Parks"; with ad agency WPR - PRCA Dare Integrated Campaign of the Year Award details.

Innovation meets Impact – Technical showcase event for RenEnergy UK (video)
On 20 March 2025, RenEnergy hosted a landmark Technical Showcase at the Saxon Air hangar in Norwich, bringing together a curated group of engineers, business leaders, public sector decision-makers, and renewable energy specialists. I assisted with event coordination on the day, developed all event and post-event materials, including a live presentation, video footage, and authored the official post-event blog.

At Fairview Cheese, I was appointed as Brand Manager and Sustainability Lead, overseeing brand strategy, communications, and ESG initiatives. I drove growth through new product launches, media relations, and visual storytelling while aligning brand identity with sustainable development goals. My role blended strategic marketing with purpose-driven leadership, enhancing both brand equity and environmental accountability.

At The Really Great Teacher Company, I served as a Content Producer responsible for crafting strategic communications that resonated with both B2B clients and B2C audiences across global education markets. My role involved designing and producing a range of multimedia assets including manifesto videos,
corporate presentations, and internal training content -tailored to diverse stakeholders. By translating complex brand messages into clear, engaging formats across digital platforms, I played a key role in elevating brand coherence, internal alignment, and external engagement.

Other work experiences include Archer Rose Collections, 2014 – Jan 2023. At Archer Rose Collections, I worked as a Content Producer & Photographer for nearly a decade, building a niche in creative storytelling for fashion, beauty, and lifestyle brands. I led the full creative process - from producing editorials and running B2C newsletter campaigns to executing paid marketing strategies and travel blogs - successfully growing a subscriber base and online presence. My work blended visual artistry with strategic content marketing, serving both B2B clients and direct consumer audiences across digital platforms.